London is one of the hardest places in the UK to get noticed online. A London business website has to load quickly on a phone and show up when people search in your part of the city. Then it has to turn visitors into calls, bookings or orders.
SWITCH&SAVE designs and develops websites for businesses across the UK, including London. We’re based in Birmingham, not London, and we run London projects remotely. That means discovery calls by phone or video, project management by our UK team and UK-based support after launch. We also supply EPOS systems and card payments, so we can connect your website to the way you already sell.
Websites we build
| Type of website | Good for | Typical features |
|---|---|---|
| Business website | Local shops, trades and service businesses | Services, opening hours, click-to-call, contact form, blog |
| Online shop | Retailers selling products online | Product categories, offers, basket and secure checkout |
| Ordering website | Restaurants, takeaways and cafés | Online menu, collection and delivery, card payments |
| Booking website | Salons and barbers | 24/7 online booking, services and prices, team profiles, gallery |
| Grocery store website | Grocery and convenience stores | Product categories, weekly offers, store hours, click-to-call |
Every site we build has a responsive layout that works on mobile, tablet and desktop, with speed-optimised pages and an SEO-ready structure. We also build mobile apps. See our custom websites and apps page for the full range.
E-commerce and online shops
An online shop needs more than a product grid. It needs clear categories, good photos, a quick mobile checkout, clear delivery and returns information, and secure card payments. We’ll recommend a platform on your discovery call. For many small and mid-sized shops that means WordPress with WooCommerce, which you can update yourself from a simple dashboard.
Online stores connected to your EPOS
If you also sell in person, a shop that’s separate from your till creates double work. You update prices twice, stock stops matching and orders get re-keyed by hand. We can connect your website to your SWITCH&SAVE EPOS, so online orders arrive in the same system as your counter sales. On your discovery call, we’ll confirm exactly what syncs in your setup, such as products, prices, stock and orders. Find out more about our retail EPOS, or read how click and collect works with your till.
Ordering websites for London restaurants and takeaways
Delivery apps help people find you, but they charge commission on every order. Your own ordering website gives regulars a direct way to order from you. For hospitality businesses on our EPOS, we set up a branded ordering website connected to the same menu and prices as your till, so a price change only has to be made once.
- Delivery zones by postcode: useful in London, where a short distance can cross several postcode districts. Choose exactly which ones you deliver to.
- Your rules: set a minimum order value and preparation times, and accept orders automatically if you want to.
- Checkout: customers pay by card online or when they collect. Promo codes and tipping work at checkout.
- Tracking: customers can follow their order without downloading an app.
Orders on your own website aren’t subject to a marketplace’s commission, but online card payments still carry normal processing fees. See our takeaway EPOS page, or read our guide to EPOS with online ordering.
Booking and shop websites
For salons and barbers, we build websites that take bookings 24/7, with clear services and prices, team profiles and a gallery of your work. See salon website design. For grocery and convenience stores, we build fast, mobile-friendly sites that show your products, weekly offers and opening hours. See grocery store websites.
SEO basics for a London website
We build every site with an SEO-ready structure. Ranking in London still takes time and work after launch, and no one can honestly guarantee you a position on Google. These basics make the biggest difference:
- Target your area, not just “London”: people search for “barber in Peckham” or “florist near Angel”. Write pages for the areas you genuinely serve, with useful detail, rather than copying one page for every borough.
- Google Business Profile: keep your business name, address and phone number the same on your profile and your website, and add photos and opening hours.
- Page basics: give each page a unique title and description, one clear main heading, descriptive web addresses and alt text on images.
- Speed and mobile: compress images and use good hosting. Most local searches happen on a phone.
- Answer real questions: prices if you can share them, what’s included, delivery areas and FAQs.
- Replacing an old site? Redirect old page addresses to the new ones, so you keep the rankings you’ve already earned.
Hosting, security and support
We can host your website and look after the technical side, so it stays fast and secure while you run your business. Our UK-based support team is there for questions and technical issues after launch. Your quote will set out what’s included, such as hosting, the SSL certificate, backups, updates and content changes. Whoever builds your website, make sure the domain name is registered to your business and that you have admin access.
How a remote website project works
- Discovery call: by phone or video, we talk through your business, customers and competitors, and what the site needs to do.
- Proposal and quote: a written scope of the pages, features and integrations.
- Content and design: you send your logo, photos and text, or we agree who writes what. We then design the key pages for your feedback.
- Build and review: we build the site, and you review it before anything goes live.
- Testing: we check mobile layouts, speed, forms, and checkout or test orders.
- Launch and support: we connect your domain and go live, and our UK-based team supports you afterwards.
What affects the cost of a website
We quote each project individually. These are the main things that change the price:
| Factor | Why it matters |
|---|---|
| Number of pages | More pages mean more design, content and testing. |
| Design approach | A customised template is quicker than a fully bespoke design. |
| Online shop size | The number of products, variations and delivery rules all add set-up work. |
| Integrations | Online booking, payments and an EPOS connection each need set-up and testing. |
| Content | It depends on whether you supply the text and photos, or need them written or taken. |
| Ongoing care | Hosting, updates, content changes and SEO work after launch. |
When you compare quotes, look beyond the headline price. Check what’s included after launch, who owns the domain and the site, and what later changes cost.
London website development: frequently asked questions
Do you have a London office?
No. We’re based at 3A Perry Common Road, Erdington, Birmingham. We work with London businesses remotely by phone, video, email and WhatsApp.
How much does a website cost?
It depends on the number of pages, the features and integrations you need, and who provides the content. After a free discovery call, we’ll send you a written quote.
How long does it take to build a website?
It depends on the size of the site, how quickly the content is ready and which integrations you need. We’ll agree a timeline with you in your proposal.
Can my website connect to my EPOS?
Yes. If you use a SWITCH&SAVE EPOS, your online orders can flow into the same system as your in-store sales. We’ll confirm exactly what syncs in your setup.
Will my website rank on Google in London?
We build every site with an SEO-ready structure, but nobody can guarantee rankings. Local pages, a complete Google Business Profile and genuine reviews make the biggest difference.
Can I update the website myself?
Yes. You get an easy-to-use dashboard, so you can change offers, products or opening times without technical skills.
Talk to us about your London website
Tell us about your business and what you need your website to do, and we’ll arrange a free discovery call. You can read more about SWITCH&SAVE, then contact us directly:
SWITCH&SAVE Business Services Ltd, 3A Perry Common Road, Erdington, Birmingham, B23 7AB · 0333 0389707 · hello@switch-and-save.uk · WhatsApp +44 7432 391811